Data Collection

Data collection per se is a key component of every research activity. Accurate and comprehensive data capture helps improve the integrity of the process, with positive consequences for future decisions. It is of paramount importance that the most experienced and efficient teams are hired who can deliver optimum quality with 100% integrity.

At Action-Edge we strive to provide effective and efficient data collection through our people, process and technology. Complete and accurate Data collection on complex & multi-dimensional projects is mastered by our team at Action-Edge.


We deploy a variety of data collection methods for our clients in coordination with various skilled market research professionals to ensure that the project is carried as per specifications, on time and cost effectively.


Action-Edge Capabilities :

  • Data collection using internet
    • Web Based Surveys
    • Email Surveys
  • Telephonic Data Collection
  • Physical/Hardcopy – Direct Mailers
  • Panels
  • Face-to-face interviewing
  • In person, in-depth interviewing
  • Focus Group Discussions

 

Data Collection Services :

  • Brand Tracker Studies
  • Brand Equity Research 
  • Brand Name Testing
  • Technology Trends Research 
  • Interactive Consumer Database Studies
  • Competitive Research
  • Concept Testing 
  • Buyer Decision Processes Research 
  • Customer Satisfaction Research 
  • Mystery Consumer or Mystery Shopping 
  • Positioning Research 
  • Price Elasticity Testing 
  • Online Panels 
  • Store Audits or Exit Interviews 
  • Test Marketing

 

Vertical Specialization :

  • Information Technology
  • FMCG
  • BFSI
  • Retail
  • Telecom
  • Healthcare/Pharma
  • Manufacturing
  • Government/PSUs
  • Education
  • Media & Broadcasting
  • Travel & LeisureM
With effective communication being our core competence and taking our data collection methods beyond robotic questions and answers we create a human touch for the respondents and our clients. After all it’s not a rocket science.
We just do our basics right with required intelligence Read more...
The World Wide Web today embraces the whole world in to it and millions of people across the globe often leave trails of information. We through our structured research patterns convert this information in to knowledge and help create better support to key decisions.
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Art, science, innovation, accuracy & creativity are five key ingredients through which our data processing unit is driven. We believe there can be no two research initiatives exactly alike as they come from different brains and perceptions hence our customized approach towards case building helps our clients to align their expectations to the fullest.

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